How to grow your Twitch channel with TikTok?

Grow twitch with TikTok

As much as we hate to admit it, TikTok could be the game changer for your stream. In this article, we will try to gather all the internet wisdom around the topic of “How to grow Twitch channel with TikTok” and try to give you the most comprehensive and actionable tips. Let’s go!

 

If you’re looking for ways to grow on Twitch, here’s a dose of wisdom from Twitch streamer Legendaley:

“Maybe instead of focusing on how to make your streams better, you can also focus on how to reach better. Honestly, even if you have the best stream in the entire world, you're the most entertaining person, you have the best quality with the best equipment, if you have no way to reach, no one's gonna know who you are. Focus on reach!”.

Legendaley

Couldn’t agree more. Competition on Twitch now all boils down to winning people’s attention and retaining them. But when it comes to discoverability, well, Twitch isn’t the best place. You need to be making content outside of Twitch.

 

With TikTok becoming the buzzword these days for its unrivalled discoverability, the platform seems like the good fit.

 

“But TikTok is for kids”, “I don’t have time”, “I am not entertaining”, “I don’t know how to edit videos”. So on, and so on, and so on. But here are some TikTok stats that might actually change your mind (2020 updated):

  • 800 millions active monthly users (TikTok ranks #7, above Reddit, Snapchat and Twitter)
  • 41% of TikTok users are aged between 16-24 (same demographic as Twitch’s)
  • TikTok users spend an average of 52 mins per day on the app

As much as we hate to admit it, TikTok could be the game changer for your stream. In this article, we will try to gather all the internet wisdom around the topic of “How to grow Twitch channel with TikTok” and try to give you the most comprehensive and actionable tips. Let’s go!

@ninja

I’m back on TIK TOK <3 ##NeonShadow

♬ Aesthetic - Xilo

Understanding TikTok’s algorithms

The key to master a platform is to understand how it works. Before we jump into details of the TikTok algorithm, here’s what we know to be true — revealed by TikTok themselves. In a press release in June 2020, the company stated:

“The system recommends content by ranking videos based on a combination of factors – starting from interests you express as a new user and adjusting for things you indicate you're not interested in, too.”

TikTok

The factors include things like:

  • User interactions (the videos you like or share, accounts you follow, comments you post, and content you create)
  • Video information (captions, sounds, and hashtags)
  • Device and account settings (your language, country, device). 

However, as users don’t actively express their preferences, these factors receive lower weight in the recommendation system compared to other data points TikTok measures. A strong indicator of interest is watch time – whether a user finishes watching a longer video from beginning to end. TikTok also said that follower count and the performance of previous videos are not direct factors in their recommendation system. 

 

This means even if you started as a nobody on the platform, you still have the chance to appear on the For You discovery page. How cool is that? We’ve tested it ourselves. Upon establishing our TikTok Gimbl, we decided to put on a brilliant gameplay clip of Hastad. To our surprise, the video quickly reached 22k views and generated more than 1.1k interactions though we didn’t have any followers at the time. So yeah, your video has a much higher possibility of being seen, or even going viral on TikTok than on other platforms.

 

While other specifics on TikTok algorithms are not published, experts have determined how it works to some extent:

  • Upon being uploaded, a video is shown to a small group of TikTok users in between popular videos. 
  • TikTok will then measure how long your video is actually watched, how many likes, comments, shares, and downloads it gets. It seems that the video needs to get at least 1 like per every 10 views in order to be shown to more people.
  • The algorithm is triggered by the velocity of the engagement it receives. In other words, if it suddenly receives 20% more Likes in a single day, then the video will be pushed out to more people as a result. This is why users have reported that their video views seem to come in waves.

 

Are you convinced that TikTok is a place for discovery by now? Let’s hear what streamers are saying about it.

What are streamers saying about TikTok?

We dug up Reddit to get the most honest, reliable opinions about TikTok x Twitch. Like everything else, there are believers and sceptics. Here are the patterns that we found.

Believers

1/ TikTok is a great place for testing stream ideas:

As content on TikTok is forced to be at 1 min long maximum, content creators are forced to be as succinct as they could and focus on their edge. On testing your jokes, skits and other small ideas on TikTok, you can quickly see what people like and don’t. If they engage, great, time to adapt and bring it to a larger scale on your stream. If they don’t, work on the next ideas and try them out. The goal is not necessarily to go viral, but to test ideas fast and efficiently (u/CASTorDIE).

2/ TikTok definitely has helped bring traffic to the stream:

Some redditors have noticed many streamers managed to migrate people from TikTok over to Twitch and grow exponentially, for example: Jordy2D, Sallyisadog, Legendaley, etc.

To double check if these streamers owed their success to TikTok, we went on Sullygnome and compared the streamers’ performance data in parallel with that on TikTok. Here’s Jordy2D’s:

Grow Twitch with TikTok

It seems that he started streaming from 2018, but growth had been stagnant until Sep 2020 when he started to pick up about 200 viewers per stream. Growth hasn’t stopped ever since. The guy is now comfortably sitting at 1000-1500 views on average every night. 

 

Now let’s zoom in his TikTok. Guess what? He got his first million-viewed TikTok videos in Sep 2020 too. Putting the 2 graphs together, there doesn’t seem to be much difference.

 

The same trend goes to Sallyisadog, and even Legendaley confessed this causation on his stream.

Sceptics

1/ Converting the traction can be tricky:

The aching question is “Can people whose job is built around creating the lengthiest form of content possible succeed on a platform where minimalism is key?”. People go on TikTok seeking for short snippets of catchy videos, they aren’t very inclined to break from the platform to Twitch because that’s not the type of content they want to consume. Converting means you have to convince people to close the app, which is painful.

2/ You can end up having inflated follower count:

If you’re good, you could have a lot of followers overnight, but most of them wouldn’t ever show up to a stream. It’s beneficial, but don’t expect great things. It’s a roll of the dice and it really depends on you and the content.

Our verdict

 

 Overall, though opinions vary, they don’t conflict with each other. Our take on the role of TikTok towards streaming is that it’s definitely valuable in terms of growth: you’ll have more exposure; you’ll have a platform to test bits and ideas; you’ll have more followers. Even if you could only get 3 out of 100 of those people to watch your live stream, that’s fine, because you want to care about long-term viewers, and those 97 people over there don’t watch yet doesn’t mean they will never. 

 

But TikTok can only be worthwhile if you put time and effort into it. You can’t just bring Twitch content over to TikTok and hope for the miracle. Like any other social platforms, you have to play to their rules. Tango your way down for some nitty-gritty tips. 

How to grow my Twitch channel with TikTok?

As potential it is, TikTok is not yet embraced by the majority of streamers. So do it early and use it to your advantage while the opportunity still exists. Here’s the strategy you need:

Step 1: Find your niche

Build your brand on TikTok as a streamer, but not by flooding the platform with only the clips from Twitch. Instead, a more sustainable strategy is to find the niches that you can fit into and aren’t too crowded, then make great content about it. At some point when you have gained enough traction, expand on it and introduce your Twitch channel. 

 

For example, a redditor u/Chatten124 decided to center his/her brand around Star Wars since he/she was actively playing Star Wars content on Twitch. As people with common interests follow him/her on TikTok, they are incentivised to check out the streamer’s Twitch channel where they can expect similar types of content. 

 

You could make videos about your aesthetic stream setup, show people neat gaming tips and tricks, make jokes about streamer life that people can relate to, etc. The sky’s the limit actually. 

Step 2: Grow tactics

Once you have found your niche to grow your TikTok channel, here are some valuable tips to boost your discoverability and conversion:

Tip 1: Use trending hashtags and sounds 

Hashtags and Sounds (the music you use in your TikTok video) are great tools to boost the discoverability of your content. On using trending hashtags in caption, your videos have the chance to be pulled into relevant sections on the Discovery tab, and could even get boosted to For You page. 

It is said that #fyp, #foryou, and #foryoupage could help increase your chances of appearing in more For You feeds. Beside these high-traffic hashtags, you should definitely include those that are specific to your content. This will help the TikTok algorithm understand what your video is about, and who might be the interested audience.

Tip 2: Touch up your bio

You’ll need to show off your entire brand and get other social accounts (Twitch, Instagram, Youtube, etc.) hooked to your TikTok. Many streamers have a Linktree/Carrd/Solo with all of their links on their TikTok profile. It will come in handy when later you put a simple comment under your videos saying “If you want to see more of my content, check out my Twitch! Link is in bio.”

 

Grow Twitch with TikTok Legendaley

Step 3: Go live on TikTok

 

Now that you have decent traction on TikTok, it’s time to bring your A game. The strategy is very simple and has proven to work pretty well. To bring your TikTok viewers onto Twitch, all you need to do is to go live on TikTok right before your Twitch live for about 10-15 minutes, engage viewers and then funnel them to where they need to land on: your broadcast. 

 

TikTok live

 

So why should we go live on TikTok for only 10-15 minutes? What you need to remember is TikTok live is completely different from Twitch live. Nobody streams long on TikTok, since TikTok viewers often just hop in to say hi, stay for a bit and then leave. Meanwhile, Twitch audiences are those who actually want to chill and vibe for a while. 

 

During the TikTok live, you can talk about your streamer life, play a mini game with the audience and engage actively with them. Then after 10-15 minutes, you can have a small announcement like “Hey I’m gonna live some VALORANT soon on Twitch, don’t flip to the next video and go check out my Twitch channel”. After that, you can just leave the TikTok live on; the viewers will realize you’re streaming and if they want to talk to you, they will visit your channel. 

 

Note:

To be able to go live on TikTok, you need to meet these criteria: 

  • Have at least 1000 followers on TikTok (it won’t be difficult if you have niche content)
  • Be over 16 years old 

So that’s it, people. Now you’re well ready to grind on TikTok.

 

Like TikTok said, the amount of videos you post won’t impact how your content is recommended in the For You feed, and views vary from video to video. That leaves you free to experiment, get creative, and post different kinds of content to see what resonates. There would be a lot of testing; it would take you some time to get to where you want to be. But you will be there, as long as you keep moving forward 😀

 

Hope your stream will blow up with new traffic. And if you want to spice up your stream with some exciting activities for your viewers, try Gimbl Predictions and Challenges 😉

Grow Twitch channel with Gimbl

Further Reading

How to start streaming on Twitch

Read More

Twitch chargeback protection and other donation issues

Read More
Lowkii joins Gimbl

Welcome LoWkii to Gimbl

Read More

How to set up donations on Twitch

Read More
Grow twitch with TikTok

How to grow your Twitch channel with TikTok?

Read More
10 tools to make money on twitch

How to make money streaming games, watching games and playing games? 10 best tools

Read More

8 ways to make money on Twitch (2021 update)

Read More

Trinity: From horror games streaming to broadcasting her world tour

Read More

Engage, Earn & Redeem with Gimbl Bounty program

Read More

3 tips to Twitch streamers from French TV-Show host

Read More

TeufeurS: From banking suspension to the million euro

Read More

Gimbl release 16/12/2020: PUBG, TFT ADDED & MORE

Read More

Valorant Patch Note 1.14

Read More
Game Fist

Inside Game Fist – a multi-time champion esports team

Read More
GImbl release notes

Gimbl release 26/11/2020: Greetings to Gimblbot, custom challenges and we welcome Australian streamers!

Read More
Twitch streamer interview

luntaxE on playing professionally, being the team captain and streaming

Read More
WettDesert

Growing a Twitch channel from 0 to 36k followers in 2 years: an interview with WettDesert

Read More
Gimbl Valorant Cup

Gimbl Valorant Cup: Extra fun for all

Read More
Networking tips for Twitch streamers

Networking tips for Twitch streamers: the Dos and Don’ts

Read More
Gimbl Ambassador Program

Becoming a Gimbl Ambassador

Read More

Gimbl release 2/10/2020: Overwatch & Apex Legends added, more robust challenges coming!

Read More
CRAFTING A STREAM TITLE THAT PEOPLE WANT TO CLICK

5 tips to create great stream titles to attract Twitch viewers

Read More
How to differentiate yourself on Twitch?

Streamer tips: How to stand out on Twitch?

Read More
how to talk to 0 viewers?

The anti-boring guide for new streamers: how to be entertaining when nobody is watching?

Read More
Shroud has received some massive individual donations in the past.

Why do people donate to streamers? The psychological motivations

Read More

BadBunny’s “5 dollars a month” and the dilemma of streamers

Read More
How To: Get Started as a Streamer

How To: Get Started as a Streamer

Read More
Top 10 Players of the Fortnite World Cup

Top 10 Fortnite World Cup 2019 Players

Read More
Streaming Equipment Setup

Streaming Equipment: Budget stream setups for new streamers

Read More
MSI 2019 - League of Legends 2019 Mid-Season Invitational

How LoL’s MSI 2019 ended in a NA versus EU face-off

Read More

Top 10 LCS Players July 2019

Read More

eSports today and in the future: Streamers Assemble!

Read More

From Geeks to Gods: How eSports became what it is today

Read More

The ulitimate monetization tool for streamers!