After spending a while on YouTube, you might want to step up your game and engage your audience around a different kind of content.
YouTube remains the undisputed titan for content creation, with over 2 billion logged-in monthly: the platform is currently the world’s second most visited website, right after Google. It’s also the second most used social platform after Facebook.
But even with all these tremendous stats, some of the content creators and influencers migrated to Twitch to explore new opportunities and reach a new audience.
Here are three signs that you too might’ve reached YouTube’s limits:
1- Creating content on your own is starting to feel hollow
2- Your views are starting to decrease
3- You are running out of content ideas
Twitch positioned itself as a problem solver when it comes to building and managing a community by letting influencers interact directly with their fans through the chat. But transitioning from YouTube to Twitch can be tricky since both platforms don’t host the same kind of audience. Here’s why and how you should get on Twitch, with tips learned from the success of some great Youtubers: Ryan Higa, a former VLOGer and humoristic YouTuber; Squeezie, specialized in entertaining gaming content; Gotaga, a former Call of Duty pro player with high-level gameplays.
Why should you transition from YouTube to Twitch?
Co-working opportunities with other influencers
An important thing that YouTube lacks is co-working possibilities between channels. You can’t really interact with your peers, except by mentioning them in your video. Whereas on Twitch, you can team-up with other well-known streamers and actually get something from it: a potential display on the Twitch homepage and a higher ranking on the browsing system. That means you have higher chances to be discovered by random viewers who don’t know you yet.
YouTube influencers usually switch from YouTube to Twitch to do more co-working and team-up with other influencers to have a good time. Being able to play and interact with your friends on stream is a more wholesome experience than just sitting alone with your chat.
But there is more to it. YouTube limits community mixing and interactions between influencers, but Twitch is doing its best to implement tools that make your life easier. For example, as a Twitch Partner, you’re able to build “Stream Squads,” which lets your viewer browse between all the squad members streaming on a single page and even watch all the POV at the same time.
This is a significant lever to pull if you’re looking for community growth since viewers will eventually switch from stream to stream and mix with each other to discover more about one’s personality.
And the good thing with Twitch is that you can always download and edit your content to turn it into an excellent YouTube video. You can engage your community by asking them to clip goofy moments, funny fails, and other epic scenarios. You can even work with the other influencers’ POV to gather everyone’s reactions and turn your stream into an incredible highlight.
Reaching a new audience and finding a new monetization source.
While YouTube is great for discoverability via its search engine, at some point as a content creator, you would want to increase your channel loyalty and foster a sense of community within your viewers.
But Twitch is betting on this side of its product to compete with the other platforms. You don’t only have a chat to interact with your viewers, you also have access to follows, subscribes, a wide range of extensions, and multiple alerts included with their own cryptocurrency: Bits. These are just as many ways to interact with your audience and engage them on your stream.
And if you still want to maintain your YouTube channel, you can always edit and upload your Twitch streams back to YouTube. By doing that, you can also double your incomes since you’ll be active on both platforms. Ads revenues, subscribers, tips, and bits are all new sources of income that you’ll be able to tap in if you’re successful on Twitch!
Though it sounds problematic to deal with both platforms at the same time, you won’t necessarily have much more work to do since your graphic identity is already ready on YouTube. Some minor adjustments, and you’ll be good to go on Twitch. Remember, you already have the communication skills from being a YouTuber (your “camera charisma”). So it won’t be too hard for you to talk to your stream. The editing part won’t change much from what you’re already usually doing.
Creating a new kind of content
For every content creator, reinventing yourself can be a challenging move to pull off, especially if you’ve been on a platform long enough. With new Youtubers being born every day and the fact that viewers’ attention span is shorter than ever, audiences are always hungry for fresher content. As a viewer, ask yourself if you’re still following the beauty blogger or the travel vlogger you subscribed to the past few months, and you’ll have the answer. As a content creator, have you ever felt a bit “bored” or “tired” to please your audience with only a precise type of content (which defines your channel identity)?
After exploring all the themes possible or all the different video formats you could possibly do, YouTube can feel pretty lame to diversify yourself on. You can always create a new channel to make sure you’re not annoying your community, but you’ll lose a part of your audience still, and it’ll take time to build it all over again.
Whereas, if you switch to Twitch, you’re free to do pretty much all you want since you won’t be targeting exactly the same audience. You can try a new type of game; you can start painting or drawing while streaming; you can even sing or stream in the middle of the forest!
The choice is yours since if you have a social media community already, you’ll be able to convert them into viewers at some point. And these viewers will attract others, which will attract others, and in no time, you’ll be just as successful as on YouTube.
How you should transition from YouTube to Twitch
Let’s take a look at three of the most successful YouTube influencers who switched to Twitch.
The first one is Ryan Higa, known on YouTube for his vlog and humoristic channel, nigahiga.
He used to be the #1 VLOG YouTuber on the platform with over 21 million subscribers, creating fun skits, parodies, and entertaining videos.
However, nowadays, VLOGs aren’t as trendy as they used to be. Ryan decided to switch to Twitch under the name of itsRyanHiga to focus more on video game content teaming-up with some of his friends. Here’s his channel description, with a self-deprecating touch: “Just another old, irrelevant, YouTuber finding a new passion! Join us for lots of chats, giggles, gaming and positivity! #100hugs”.
He’s playing Valorant, Among Us, and more recently Valheim. The now-streamer punctuates his sessions with some “Just Chatting” moments, discussing random stuff that touches him with his chat.
With 469k followers, Ryan Higa averages about 4.700 viewers per stream, which is enough to rank him within the top 500 streamers in the world whenever he goes live.
And since he’s not targeting the same audience (focusing on gamers who show to be enthusiastic about some fun content), he might end up growing his community even more than on YouTube.
The second YouTuber we focus on is Squeezie.
Squeezie is the #1 French YouTuber, with over 15 million subscribers on the platform. He started at the age of 15 years old and created content mostly for entertaining purposes ever since. His audience has been mainly kids and teenagers since he plays fun games (or makes them fun), indie games, and some horror games. He would often play and record himself playing alone, having fun on solo games, but he would run a Garry’s Mod with a squad of influencers from time to time to make an out-of-the-ordinary video on his YouTube channel.
In 2017, he co-created the popular french Twitch WebTV: lestream. Its first stream broke the Twitch record in France for the most concurrent viewers: 150.000.
With the newly-found success on Twitch, he created a secondary YouTube channel to repost his highlights from his own Twitch channel: Squeezie Gaming. In that way, he wouldn’t spam his already existing community if they’re not interested in streaming.
He left his media company (Webedia) a few years later to start a solo project, in which not only did he start to publish a few parodic music videos, but seeing the success of these, he decided to start a career in the rap game. In 2020, besides juggling his stream sessions (every day between 8 PM and 12 AM), his weekly videos on YouTube, and his running business, he found time to create a full album: XYZ.
He did a tremendous job at building a successful YouTube channel, but he also managed to diversify himself in the best way possible: streaming, music, clothing (he built his brand too!). He managed to convert almost 3 million followers on his Twitch channel, for an average of 33.500 viewers per stream.
His channel’s great thing is that he doesn’t produce the same content as on his YouTube channel: he’s going from Uno to Golf it!, some Poker or even Minecraft.
He did a great job at diversifying his content by coming to Twitch. So you can either try and do the same as he does or try and find your own niche content. Find what fits you best!
Finally, we have a look at The French Monster: Gotaga.
He is a former Call of Duty pro player, the most rewarded French player on COD, a living legend on the franchise, and a wholesome person.
His YouTube debuts were almost only about uploading highlights of his highly-skilled gameplay, cutting down sequences from his recorded games or from the competitions he took part in. He reached 3.7 million subscribers on YouTuber over the years.
Gotaga didn’t get known for entertainment or fun his fun content. The guy used to be one of the best players in the world, and that’s what people wanted to see on his channel.
But he retired from the competitive scene to focus more on content creation, among other things. He is now streaming regularly on Twitch, still at a high level of skill, but isn’t as “serious” and “gameplay-centered” as he used to be. Many of his streams, especially when he’s teaming up with his friends, are funny, and the tone is lighter. He’s now reached 2.8 million followers on the platform.
He’s not playing at the same level as he used to, nor is he creating the same kind of content (there are a lot of highlights now, all from his Twitch channel), but he still is The French Monster to all of his community, and as long as he keeps creating content, it will stay that way.
As a content creator, you want to go where the audience is located. Transitioning from YouTube to Twitch can be a risky bet, especially since both platforms don’t host or target the same kind of audience. However, several influencers and highly viral content creators proved to us that this is actually worth it and not as complicated as we think.
The YouTube game may be different than Twitch’s in terms of community approach or content angles, but in the end, you can work with both at the same time and get something great out of it:
- Switch to Twitch daily, and edit the weekly streams into a good-looking highlight for your YouTube channel.
- Reach a new audience on Twitch that you can convert into YouTube viewers if they want to see more of you.
- Reach out to other influencers to set-up co-working sessions and stream parties.
- Double the monetization sources of your content.
These are a ton of opportunities that you can explore by switching to Twitch from a YouTuber career. Don’t be afraid to do so. Worst case scenario, you’ll have fun with your friends!
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