Welcome back to another episode of Streaming Insider. Last time we wrote about Why TikTok should be on the list of your self-marketing effort as a streamer, and the article has been receiving a lot of positive comments from the community. Therefore, this time around, we’re catching up with a passionate streamer whose growth on TikTok has skyrocketed recently: Skylerguns.
He’s down-to-earth. He’s creative and persistent. But above all, what we love the most about this streamer is the willingness to share his own know-how to lift up others. In this Reddit post (which we really recommend you to take a look at), Skylerguns breaks down all the secrets to grow a stream with TikTok efficiently: the research, the production and the posting tactics. He thinks like a marketer!
In this talk, we’ll discuss what it’s really like dealing with the pressure of making TikToks every day, whether the growth on TikTok translates well into the follower count on Twitch, and other insights that you’ll find relatable if you have (or will have) a TikTok channel.
Get ready to dive in unfiltered stories!
Skyler, you’re a rising TwitchToker with over 100k followers. Could you tell us about the “life before TikTok”?
TikTok definitely changed my life even though I am not anywhere near where I want to be yet. I think I’ve learned a lot of skills that will transfer in real life. Before I started TikTok, I didn’t have much of a hobby. Sure, I played video games but I still felt like I needed something to take my time away. I just worked, played video games, and went to the gym – and hung out with my family (fiance and a puppy).
How does it feel experiencing this virality?
Sometimes I will play with viewers in my stream and they’ll freak out. That seems weird to me! Plus I had a streamer friend who said he was watching my TikTok at work and his co-worker came by and said that they watched me all the time! That was also weird! 😂
How do you balance the TikTok workload with streaming, podcast and other social media? It’s easy to get burnout if you don’t manage it well I assume.
Haha, balance? Haha. ha. It’s very hard. I don’t have a full time job right now and it’s hard for me! When I get into something, I get laser focused and tunnel vision so in the beginning, stuff really took a toll and I neglected a lot of stuff I shouldn’t have been. I have since made a schedule on when I stream, make content, etc. However, even that is hard to stick to.
Can you describe your journey with TikTok?
I downloaded TikTok during COVID-19. I was seeing a lot of other streamers blow up and I thought to myself: I could do this. I used to create my YouTube videos when I was younger so I had some experience but nothing crazy. It was still a lot of trial and error.
At first, I was paying someone from Fiverr to edit my twitch clips into TikToks. I realized that A/ this was not sustainable and B/ I wasn’t learning anything and it was not going to do well because it was not my own style or choice. So, I dusted off the old “DaVinci Resolve” and got to work. I had prior experience with it but pretty bare knowledge. I learned everything from Google.
My first ‘viral’ TikTok came from me doing a trend. It got about 150,000 views and I was losing my mind. Now, that can be considered a “decent” TikTok for me.
Your perception of “viral” will change overtime. The 2nd time I went viral it got 600,000 views. This one was far more satisfying because it was something I edited myself and put a lot of work into that showcased my personality, so it really validated me.
Have you seen your TikTok’s stellar growth translate to other social media channels?
Yes and no. It’s nothing crazy but my Twitch would be almost zero if it weren’t for TikTok. I have over 2k followers and that’s pretty small in comparison to some of these other guys, but that is pretty much all TikTok – I have people who say they followed me from recommended, but still, I only came up because I had an already small user base to support me.
Asking viewers to switch platforms is extremely challenging. Did you manage to convert TikTok viewers to Twitch?
In the beginning, no. I made it very heavy to come to my Twitch but I didn’t see much conversion. At a point, I stopped trying to just had them come naturally. Link in my bio and that was it. Maybe that’s why my conversion has been pretty bad but…
What strategies have you been using on other social media platforms?
Honestly, I suck at social media. TikTok is the only channel I’ve ever been able to grow any traction. My Twitter and Instagram are mostly a personal/gaming space. They are very mixed. I am slowly growing there but not purposely. On Youtube, I am growing by posting my TikToks to Youtube as Youtube shorts.
Did TikTok affect how you now create content on Twitch in any ways?
YES! For sure. I find myself doing more funny stuff with the intention of saying “this might be a good clip”. I’ve become much more entertaining on stream and I think it’s great for the community.
What tactics/practices on TikTok and Twitch do you think have been most effective in getting new viewers and retaining them?
Being engaging with your community. I don’t do stuff often, but stuff like playing with viewers, doing events, custom games, etc. People love to interact with the streamer! The bad part is you attract a crowd who may only watch you because they might get to play with you…
Such an upsurge in TikTok followers over the past 6 months is huge! What were some of the consequences (good or bad) have you experienced that you never would have anticipated this time last year?
I’ve gotten a little bit of money from TikTok and Twitch so that’s cool. Once you start making money from something you love doing, that is always a nice feeling.
Aside from that, I’ve made a TON of new friends online – other content creators. It helps me feel grounded and like I have a support system since IRL friends aren’t going to understand the same struggles.
But I do feel like I have a lot less time though. I constantly feel like I need to be creating and if I don’t create something that day – or worse, my content performs horribly – my mental state takes a toll and it affects me for the rest of the day. Thankfully, I haven’t gotten any hate really on TikTok, even though TikTok can be pretty hateful sometimes.
Do you think TikTok will remain an ideal platform for discoverability, or will we soon hit a saturation point with more streamers flooding into the platform?
It definitely will get saturated. As more content is being pushed to the platform, the harder you are going to have to fight for attention and your content will NEED to get better. You have to adapt to the trends. But I think it’s good. At the end of the day, we’re content creators and we always need to evolve.
Can you open up about your future plans with us?
With how many projects I have taken on, I don’t really have much future plans aside from posting on TikTok, my podcast, and streaming. It all eats up a lot of time. I will say I am posting A LOT of Youtube shorts to hopefully grow my Youtube and convert to long form content. Youtube shorts is quickly catching up to TikTok and I know some people whose content is flopping on TikTok but it’s EXPLODING on YT shorts with millions of views. Definitely something to look into.