You have been streaming for months to almost …nobody. You start to question yourself: you have all the cool gears; you’re networking really hard on social media; you’re pretty entertaining (at least in the opinion of your best friends!). So what’s going wrong here? Sometimes the smallest detail can cause the biggest problem: it’s your stream title.
In this guide, we’ll take you through the tips to create a stream title that people actually want to click.
Why is stream title important?
If you are a big streamer, you could just put “Yo!” as the stream title (like Tyler1 did), and people would flood in any way. This is because big streamers can just rely on regulars and word of mouth, knowing that they’ve already spent enough marketing efforts before. However, if they want to attract new viewers, stream titles help a lot, no matter how big they are.
If you’re new and small, it’s even more crucial because you’re competing against millions of broadcasters, and stream titles are people’s first impressions about you.
Before we dive into the tips, keep in mind that you have about 25-35 characters that will be visible before your title gets truncated. So be efficient with the space you have. Make sure you front-load the most attention-grabbing information at the beginning of the title.
Tip 1: Be descriptive and honest
First of all, let’s be clear: here we are not showing you tips on creating “clickbait” titles. On the Gimbl blog, we only give you advice to grow your channel in a sustainable manner. And therefore, the number 1 tip would be “Be descriptive and honest”.
This is the easiest way to get clicks from the viewers who are searching for that content. Take a look at Sacriel’s title: you really know what to expect in this stream.
If you’re a pro player with a high skill tier, put it on the stream title. Look what AlanTeemo is doing here. By showing his incredibly high rank, he lets people know he’s going to be a skilled player before they even watch him. Not only is it engaging on Twitch, but it’s also SEO-friendly. If you’re searching for “highest Teemo world challenger”, you may come across his stream on Google, which considerably boosts his chances of earning clickthrough.
Some people may underestimate the power of the language tag, like [EN] or [FR], but having it as a prefix is actually powerful for potential viewers who are looking for content in their language. Don’t put on [EN/FR] if you speak in French 90% of the time and only type in English. It’s just not fun for those viewers who can’t understand half of the chat or half of the stream.
Tip 2: Leverage numbers
We all know the famous quotes from The Little Prince: “Grown-ups like numbers.” They really do. Numbers tell our brain that the content is going to be easy to read. Something like “12 reasons why people ghost you” on Daily Mail sounds irresistible, right?
Numbers can also tell a story. For example: “highest ranked in EUW Challenger” tells viewers this person is an excellent player. “24h charity stream” tells us the streamer is committed to a good mission. When writing the title for your stream, try to include relevant numbers, for example the length of your stream, your personal records, or the number of times you plan to perform an action.
Tip 3: Pop culture and trend references
As much as some of us don’t like it, it works. Trumps, #FreeFortnite, Avengers Endgame,… make catchy titles. However, only do this if you have something interesting to talk about during the stream. It would be very awkward when people ask you about the topic, and you don’t have much to say. Be genuine so that your viewers trust you, and they want to come back.
Tip 4: Show how you’re feeling
Humans are generally driven by emotion. You can provoke positive or negative emotions by using “power words.” Dr. Disrespect is a great example here. His recipe for great titles = interesting adjectives + power words + humor + current events.
If you have a quirky personality, don’t be afraid to show it in your title. Something like “Thanks for scrolling this far” says to the viewers that “This person is joking about how far down they are on the game category page. OK he may be relaxed and fun to watch”. Self-deprecating sense of humor sometimes can go a very long way.
Tip 5: Include a Call-to-action
Why would someone come to your stream? Not to help you out, but to seek entertainment, information, or interaction. In your title, you may want to demonstrate the value of your stream to them, for instance: each game loss = 20 push-ups.
For those who are using Gimbl.gg, you’re allowing the audience to be part of your gameplay, and it’s a huge perk for your viewers. Why not advertise it on the title? Putting on something like “Come give me in-game challenges” will excite the audience and immediately increase your viewership.
That’s it, people. There’s a whole science behind catchy titles. These are 5 actionable, honest tips that you can start implementing from today. If you’re having trouble coming up with a stream title, hit us up in our Discord! We’d be happy to help 🙂
See you in the awesomeness!